BRINGING PLAY TO THE STREET: DENVER’S IMMERSIVE STREET ARCADEHappening June 7, 2014 through July 26, 2014 every Thursday + Saturday from 6pm to 11pm, Champa Street, from the 16th Street Mall to 14th Street, will be transformed into an immersive street arcade. The arcade will be powered through a combination of the Denver Theatre District’s LED screens, projections, street art, social media, local media and a website. This transmedia approach will produce an interactive experience that transports players into the video game's story.
IN THE CLOUDThe website will host the video game’s animated trailer. The public will be able to interact with the story’s characters through mini-games built to detect motion when browsed on a smart device. Characters will be brought to life through personalized Twitter profiles powered by a local comedian.
ON THE STREETThe arcade will connect Denver's business core to its cultural core via Champa Street. Strategically placed street sculptures and other visual anchors between each game station modeled after the game’s characters and environment will make the public feel immersed in the game’s setting. Marketing collateral and QR codes also will be placed along the street to link the public to the game’s narrative.
GAMESBuilt by the Denver-based, award-winning creative team of Legwork Studio and Mode Set, the open source games will be played on the Denver Theatre District’s LED screens and as projections on buildings. In addition to a player’s smart device, their body will act as the game’s controller using a Microsoft Kinect. Game winners will earn “tickets” that can be traded for prizes offered by local businesses, works curated by local artists and/or pay it forward opportunities through local nonprofit organizations.
PROGRAMMINGEach night the arcade is in operation the public can expect ancillary participatory programming near the gaming stations that helps reinforce the game’s narrative. Think karaoke, local bands, square dancing, local theatre and comedy shows.
WHYWe see the arcade acting as a social glue, connecting strangers on the street by giving them a reason to interact. Downtown Denver is home to more than a quarter of all Denver jobs, and anywhere from 20,000 to 40,000 people visit the 16th Street Mall per day. Evidence shows the more connected we are as a community the more economically integrated and resilient we become, resulting in increased access to economic opportunity for all, safer streets and Denver becoming a whole heck of a lot more fun. #OhHeckYeah
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